At a glance.
| Apexly | Build it yourself | |
|---|---|---|
| Starting price | ✓Free for 3 domains; $39/mo for 50. Launch: 20 domains free | ~Servers plus your engineers' time |
| 300 live domains | $129/mo (Growth) | Servers plus on-call |
| Apex domains (acme.com) | ✓Yes: an A record and a TXT token, on every plan | ~Only with static IPs you run |
| Setup page for your customer | ✓Hosted connect page that detects 46 DNS providers | ✕You build it |
| Status webhooks | ✓8 signed events, retried 7 times over about two days | ✕You build them |
| Host your app anywhere | ✓Yes | ✓Yes |
| Your DNS stays where it is | ✓Yes | ✓Yes |
| CDN, WAF, caching | ✕No: we route and secure, we don't cache | ~Whatever you put in front |
Which one is right for you.
Choose Build it yourself if
- Custom domains are core to your product and you want full control of every byte.
- You need features no provider offers and have a team to run an edge.
Choose Apexly if
- You'd rather spend an afternoon integrating than weeks building and years maintaining.
- You don't want to track Let's Encrypt limits (300 new orders per 3 hours per account; 50 certificates per registered domain per week).
- You want your support team out of the DNS business.
Compared on 18 October 2026 from public docs and pricing pages: Caddy automatic HTTPS · Let's Encrypt rate limits. Prices change; if something here is out of date, tell us at support@apexly.dev and we'll fix it. Product names are trademarks of their owners.